What would you do if you were king for a day? Cure cancer? Bring peace to the land?
For Apple Chief Executive Tim Cook, the answer is easy: End the quarterly earnings report.
Cook, the mild-mannered executive in charge of the most valuable company in the world, revealed his boring dream in an interview published Wednesday.
“Why would you ever measure a business on 90 days when its investments are long term?” he asked. “If I were king for a day, that whole thing would change.”
To be fair, Cook’s “king for a day” comment came during a discussion of Apple’s finances — but still.
Cook, in the interview with Fast Company, added that Apple’s stock valuation is not a main concern of his, insisting that he has had only good years while at Apple.
“Even when we were idling from a profit point of view — it was like $6 billion every year — those were some fabulously good years because you could start to feel the pipeline getting better,” Cook said. “Externally, people couldn’t see that.”
In the wide-ranging interview, Cook defended the HomePod’s late arrival to the speaker market and fought back against the notion that Apple was trailing Amazon and Google in that space.