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YouTube boss promises to better police offensive content

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YouTube boss promises to better police offensive content
YouTube boss promises to better police offensive content

YouTube boss Susan Wojcicki gave a quick mea culpa to the ad community — again.

The chief executive spent a few minutes addressing the controversy surrounding offensive content found on YouTube’s platform, as well as the skirmish regarding influencers who purchase their followers, on Tuesday at the Cannes Lions festival.

Calling them “bad actors,” the CEO pledged to provide more transparency on influencers who trade their social following for advertising dollars.

She also addressed the problem haunting brands, namely that their ads may come alongside violent or sexually explicit content. As a result, the company is introducing new tools to police the social platform.

“There’s no playbook on how to have content and policies for the scale that we operate,” Wojcicki said. “The way that I think about it is it’s very essential that when we look back at this event, when we look back at this time in history that we are on the right side of history.”

Later, the CEO rolled out details on its new app, YouTube Music, which launched in 17 nations this week.

Lyor Cohen, YouTube’s global head of content, took the stage, explaining that the music industry and YouTube have a “new love affair.”

That’s up for debate — and Cohen was up to the challenge.

“The creative community — the labels and the artists — need many distributors. If there’s a healthy ecosystem of distribution, it becomes safe for artists and labels. If it’s too concentrate, and only one or two players own distribution, that’s really problematic for the creative community,” he said. “I trust that the present and future of the music business is direct to customer.”

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