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Tim Cook would kill quarterly earnings reports if he were ‘king’

What would you do if you were king for a day? Cure cancer? Bring peace to the land?

For Apple Chief Executive Tim Cook, the answer is easy: End the quarterly earnings report.

Cook, the mild-mannered executive in charge of the most valuable company in the world, revealed his boring dream in an interview published Wednesday.

“Why would you ever measure a business on 90 days when its investments are long term?” he asked. “If I were king for a day, that whole thing would change.”

To be fair, Cook’s “king for a day” comment came during a discussion of Apple’s finances — but still.

Cook, in the interview with Fast Company, added that Apple’s stock valuation is not a main concern of his, insisting that he has had only good years while at Apple.

“Even when we were idling from a profit point of view — it was like $6 billion every year — those were some fabulously good years because you could start to feel the pipeline getting better,” Cook said. “Externally, people couldn’t see that.”

In the wide-ranging interview, Cook defended the HomePod’s late arrival to the speaker market and fought back against the notion that Apple was trailing Amazon and Google in that space.

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